Where you live shouldn’t impact your options and opportunity to live a happy, healthy life.
About NCRHA
Membership
Resources
NCRHA advocates for better health and health care for every North Carolinian, regardless of who they are or where they live.
Better Health Begins at Home
More than 40 percent of North Carolinians call a rural community home. Building a healthy North Carolina can only happen when those communities have the power to drive decision-making around solutions to the most pressing needs they face. NCRHA exists to listen, learn, and help communities lead toward a healthier future for everyone, regardless of zip code.
Invested in Supporting Rural Health
NCRHA is a statewide association connecting a diverse network of partners committed to advancing rural health through advocacy, collaboration, education, data-collection, and sharing. The organization and its members are committed to amplifying the voice of North Carolina’s rural communities, helping foster a movement to improve the health and well-being of all North Carolinians.
Who We Are and Who We Serve
The North Carolina Rural Health Association (NCRHA) is the official state affiliate of the National Rural Health Association (NRHA), led by the Foundation for Health Leadership & Innovation (FHLI). We serve rural North Carolinians and the organizations that support them across our diverse landscape of mountains, farmland, coastal communities, small towns, and tribal lands.
NCRHA exists as a single organizer to connect, foster, advocate, and share a unified voice that promotes better rural health outcomes for the people who call rural North Carolina home.
Our extensive membership network includes students, community- and faith-based organizations, statewide associations, educational institutions, government representatives, corporations, and more championing whole-person, whole-community health for rural North Carolinians.
Building a healthy North Carolina can only happen when we amplify the voice of uniquely rural communities. We exist to listen, learn, and lead a movement that keeps rural health at the forefront of every conversation about our state’s health.
Our Story
FHLI was founded in 1982 by James D. Bernstein, who demonstrated a lifelong dedication to improving the health and wellness of North Carolina’s rural communities. Building on his legacy, the organization houses NCRHA, a collaborative network of associations, organizations, and individuals committed to supporting rural health.
Rural voices must shape North Carolina’s future.
The Community Voice Approach
Applying FHLI’s Community Voice approach, NCRHA ensures rural communities and partners are heard, understood, reflected, and uplifted within the rural health landscape across North Carolina. By centering community voices and using human-centered design principles, we ensure rural communities are actively shaping the solutions that impact them.
In addition to centering and uplifting rural community voices, we advocate for system-level changes that will enable all our communities to have their own seats at their own decision-making tables.
NCRHA Membership
It’s simple. We exist to advocate for whole-person, whole-community rural health!
As a statewide convener, NCRHA brings together rural stakeholders who are experts in their own community needs and strengths to inform systems-level transformation and shape policy priorities that reflect diverse rural realities.
NCRHA hosts a diverse network of partners, including students, community- and faith-based organizations, statewide associations, educational institutions, government representatives, corporations, and more dedicated to advancing rural health through advocacy, collaboration, and education.
As an association member, you will connect and network with fellow statewide advocates to amplify your work, keep rural health at the center of the conversation, and advocate for systems-level change.
Membership Types
General Membership
Individual memberships are intended for students, emerging professionals, rural practitioners, advocates, community members and leaders, and individuals passionate about rural health.
Individuals $100
Students $25
Retirees $25
Organizational Membership
Organizational memberships are intended for community-based organizations, clinics, associations, nonprofits, educational institutions, public agencies, rural-serving entities, etc.
< 50 Employees $500
50-100 Employees $1000
> 100 Employees $2000
Corporate Membership
Corporate memberships are intended for corporations, health systems, insurers, consulting firms, financial institutions, and statewide companies engaging in rural markets. Emphasizes brand visibility, access, influence, and strategic insight.
$10,000
General Membership Benefits
Membership benefits will continue to grow and evolve. Current benefits for individuals, students, and retirees include:
- Professional Development: Rural educational and professional development opportunities for emerging leaders; peer learning opportunities; access to NRHA webinars, resources, and annual conference; and opportunities to advocate at both state and federal levels.
- Networking: Member-only virtual and in-person opportunities to connect with other rural health students, professionals, and advocates; early access to NCRHA event registration.
- Engagement: Regional in-person meetings*, work group participation, recognition on the NCRHA website, and exclusive state affiliate news.
* NCRHA regional in-person meetings are open to any party interested in participating. Paid membership includes additional benefits, such as access to additional perks and resources.
Organizational Membership Benefits
Current organizational membership benefits include general membership benefits plus:
- Employee Participation: Up to 20% of your employees granted individual membership accounts with member-only virtual and in-person opportunities to connect with other rural health students, professionals, and advocates.
- Visibility: Organizational logo listed on NCRHA website.
- Engagement: Invitation to Bernstein Fellows Presentations, 5 tickets to Networking Event at FHLI’s Bernstein Event, and exclusive NCRHA End of Year Impact Report.
Corporate Membership Benefits
Current corporate membership benefits include general membership benefits plus exclusive benefits:
- Employee Participation: Unlimited individual membership accounts with member-only virtual and in-person opportunities to connect with other rural health students, professionals, and advocates, and insight session with NCRHA and FHLI leadership.
- Visibility: Organizational logo listed on all NCRHA promotional materials, and on NCRHA and FHLI websites.
- Engagement: 2 tickets to FHLI Legislative Breakfast with private rural health networking session prior to programming, invitation to Bernstein Fellows Presentations, 10 tickets to FHLI’s annual Bernstein Event with exclusive networking session at the event, and exclusive NCRHA End of Year Impact Report.
Membership Registration Process
- Membership is open to any organization, business, agency, nonprofit, or individual that supports NCRHA’s vision, mission, purpose, and principles.
- Membership renews annually on the anniversary of your original enrollment date.
- Sponsorships may be available for eligible network members, and hardship provisions may be available for those unable to pay annual membership dues. Contact us if you need assistance with NCRHA membership.
2024-2025 NCRHA Members
Pender Medical Center
NCRHA Work Groups
NCRHA work groups foster network- and community-based collaboration to drive rural health solutions. All members have the opportunity to join any NCRHA work group.
Health Equity
Provides advice, guidance, and recommendations to advance health equity in underserved communities, including creating social and physical environments that promote good health for all in rural North Carolina.
Chair: Open
Policy and Legislation
COMING SOON! Raises health issues affecting rural communities within the group and monitors actions of the NC General Assembly as they pertain to rural health throughout our state, including assisting staff with developing an annual legislative agenda.
Chair: Open
Upcoming Events

NCRHA Members “Milk and Cookies” Social at NC Rural Summit
- Date: March 26, 2026
- Time: 4:30 PM – 6:00 PM
- Location: Crabtree Marriott
- Registration Coming Soon
Resources
2025 North Carolina Rural Health Snapshot
Download the 2025 Snapshot.
Hurricane Helene Relief
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Medicaid Expansion Takes Effect in North Carolina
Medicaid Expansion finally took effect statewide on December 1st, 2023, thanks to over a decade of advocacy by countless organizations and individuals. All of us here at the Foundation for Health Leadership & Innovation (FHLI) are thrilled to see this important...

